With Pulp Blog

The only branding advice you need

Husam Machlovi May 25, 2020

Recently, for his 68th birthday, Kevin Kelly published a goldmine of an article that rounds-up 68 bits of life advice.

In it he articulates the most important (and arguably, only) branding advice that any business needs:

#Don't be the best. Be the only.

Kevin Kelly, Chief-Editor of Wired.com